Importance of Intelligent Pricing

A Competitively priced home will attract a high Percentage of prospective buyers.

The Intelligent Pricing Pyramid above demonstrates that a home priced at market value will attract a greater percentage of prospective buyers than a home price above market value. The higher above market value the home is priced, the fewer prospective buyers. A home priced below market value will typically attract the greatest percentage of prospective buyers. The further below market value the home is priced, the more prospective buyers.